Leading with Purpose: Welcome Rachel Carter

Access Industries GM

Sydney, NSW – At Access Industries, everything we do is driven by a powerful purpose: creating meaningful employment and career pathways for people with disability. To help us grow our impact, deepen our customer partnerships, and continue building a sustainable future, we are thrilled to welcome Rachel Carter as our new General Manager of Sales & Customer Success.

Rachel brings an impressive wealth of corporate and commercial leadership to Access, along with a deep personal alignment with our mission.

Connecting Business Growth to Real Purpose

As General Manager of Sales & Customer Success, Rachel leads our Sales, Customer Success, and Marketing teams, bringing great people and ideas together to build trusted partnerships and create customer experiences we can all be proud of.

What makes this role truly special to Rachel is the direct connection between commercial growth and changing lives. Every customer relationship we strengthen, and every opportunity we create, helps open another door to meaningful employment for someone with disability. That profound link gives our work real purpose every single day.

A Wealth of Experience Across Asia Pacific

Rachel’s career reflects a deep passion for leadership, sales, and marketing, spanning diverse industries including FMCG, manufacturing, and complementary medicines. Having led General Manager responsibilities across the Asia Pacific region, she has successfully managed major, high-profile relationships with household names such as Woolworths, Coles, Blackmores, and Swisse, among many others.

Despite her extensive corporate achievements, Rachel’s proudest moments have always centred on people. Whether she is watching someone grow in confidence, helping a team achieve something they never thought possible, or nurturing a customer partnership that goes from strength to strength, she loves turning ambition into results. She is a firm believer that we achieve our best when people feel supported, valued, and genuinely excited about where we are heading.

What Brought Rachel to Access

Access’s core purpose was a major drawcard for Rachel. The opportunity to apply her commercial expertise to an enterprise where business success directly translates into meaningful careers felt deeply rewarding. Furthermore, she found strong inspiration in Dan’s leadership and direction, sparking a shared excitement for what the future holds.

Beyond the mission, it was the people at Access that left the biggest impression. The warmth, pride, and passion of the team made an immediate impact on her, inspiring her to become part of an organisation where people care so deeply about what they do.

Looking Ahead: Building a Lighthouse Brand

Rachel has ambitious and exciting goals for her time at Access. She wants Access to be our customers’ absolute number one choice; the trusted partner they enjoy working with and turn to first whenever they face a new idea or challenge. Her vision includes growing alongside existing customers, welcoming new ones, and creating even more opportunities for our supported workforce to showcase what they can do.

She is also eager to bring our partners closer to our core mission through our Registered Training Organisation (RTO) and fundraising initiatives, unlocking even greater potential to make a difference together. Ultimately, Rachel’s ambition is for Access to become a true “lighthouse brand” that sets industry benchmarks, gives others something to aspire to, and fills our people, customers, and partners with pride.

Leaving Something Good Behind

At her core, Rachel is motivated by a desire to make a difference and leave something positive behind. When reflecting on her career, she looks forward to seeing the people she has helped grow, the doors she has helped open, and the relationships that have stood the test of time.

She sees a wonderful opportunity to build that legacy at Access alongside a team that shares her dedication. Ready to roll up her sleeves and enjoy the journey ahead, Rachel is excited to contribute and is certain there will be plenty of good laughs along the way.